Darren Keeler is the Vice President of Marketing and Creative for Shuckin’ Shack Oyster Bar.
Shuckin’ Shack has 17 locations, primarily located along the east coast — with 2 more set to open before the end of 2022. Their westward expansion is taking place at the time of the recording and they are growing leaps and bounds!
Darren comes from a radio dj background, so as a communicator and creative, he’s a top notch marketer for this unique franchise. Although the food is fresh and the efforts are focused on sustainability behind the scenes, Darren ensures that the focus remains on the character and the culture of the organization.
You’ll want to tune in to hear about his amazing campaign that they are launching as this episode is being released. It is a one of a kind idea that has been implemented in an extraordinary way.